Sell Retirement Right - Client Prospecting

Underwritten by United of Omaha Life Insurance Company or Companion Life Insurance Company

Prospecting Made Easy

If you are a financial professional looking for an efficient and effective way to:

  • Diversify your revenue stream
  • Increase your regular and recurring revenue
  • Access individuals who are ready and willing to meet with you about in-depth financial planning

The 401(k) business is a great way to accomplish these objectives. And with the right provider, it can be done without disrupting your business model. Contact us and see how we can help you.


401(k) Prospecting Process

Step 1: Identify Prospects

Utilizing the Advisor 401(k) Prospecting Worksheet we provide, you will identify potential prospects. With the completed worksheet you provide us, we do all the research from your list and provide you the best prospects to contact.

Step 2: Reach Out to Prospects

Utilizing the talking points we provide you will prepare your script and reach out to the prospects we’ve identified as high potential prospects from the Advisor 401(k) Prospecting Worksheet.

Step 3: Get to a Yes or a No

YES, then set up and confirm a meeting with the prospect and your Mutual of Omaha regional sales director.

NO, then go back to step one and repeat with the next prospect.


401(k) Market Myths

Myth #1: Long & Difficult Sales Cycle

Acquiring enough 401(k) plans requires a great deal of cold calling and the sales cycle is very long.

Reality: Many advisors new to the 401(k) market aren’t quite sure where to begin, as a result begin prospecting in a very inefficient manner. Utilizing our expertise, you can efficiently find prospects and bring them to bear—or not—in a more manageable time frame.

Efficient Prospecting = Utilizing Mutual of Omaha’s Expertise

Myth #2: The Big Box 401(k) Wholesaler

Many 401(k) providers only want to work with advisors who have many plans in their book and prospects who are ready to buy.

Reality: This myth is primarily circulated by those advisors who have interacted with 401(k) wholesalers from the large, big-box type of providers. Mutual of Omaha’s business model is to find the right type of advisor who wants to collaborate and drive revenue growth, not just replace the source of your revenue from one provider to another.

Mutual of Omaha = Building Lasting Partnerships for Growth

Myth #3: Advisors Specializing in 401(k)

401(k) needs to be the main focus of your business. Advisors who aren’t 401(k) focuses believe they are not important to us.

Reality: This myth is primarily circulated by those advisors who have interacted with 401(k) wholesalers from the large, big-box type of providers. Mutual of Omaha’s business model is to find the right type of advisor who wants to collaborate and drive revenue growth, not just replace the source of your revenue from one provider to another.

Mutual of Omaha = Building Lasting Partnerships for Growth


Put Us to Work for You

Work with Mutual of Omaha to capitalize on the 401(k) plan opportunity. Our efficient and effective Advisor 401(k) prospecting outline is a way to identify opportunities that may be easily accessible to financial advisors. We will then drive the process, with you by our side, and help you get into the 401(k) business or, if you have some plans already, increase your plans under management.

In three easy steps, we can work with you from pre-approach to solution presentation to a qualified 401(k) plan prospect—with minimal time investment from you. We’ll do the work to make sure your odds of being selected as an advisor to the plans you prospect are as high as they can be.


Contact us and let us help you.